Baba Ramdev-led Patanjali Ayurveda will be rolling out its instant noodles across the country on October 15 at an affordable price of Rs 15.
“We will launch Patanjali noodles all over India on October 15. Maggi used to sell for Rs. 25, we will offer it for Rs.15. Its taste maker will be a health maker. It will have no added lead or MSG (monosodium glutamate),” Ramdev said at a joint press meet in New Delhi to announce the strategic partnership between Kishore Biyani-led Future Group and Patanjali.
It is learnt that Patanjali will set a business of Rs.5,000 crore in the 2015-16 financial year, Ramdev added, “In Maggi, they (Nestle) used palm oil, but we will use much costlier ricebran oil in our noodles.” Patanjali noodles will come up with a caption “Jhat pat pakao, aur befikr khao”.