This is a new strategy that the mega family is trying to bring in to promote the films. Toeing in line with his family, Pawan Kalyan may also opt for a pre-release event for his upcoming release. The film is slated to hit the marquee on March 29 and it is currently in post-production mode. A remake of the Tamil hit film Veeram starring Ajith and Tammannah, Katamarayudu has Shruti Haasan pairing up with Pawan Kalyan, while Kamal Kamaraju, Ajay, Ali, Rao Ramesh, Venu Madhav and Nassar play supporting roles. Directed by Dolly, the film is produced by Sharath Marrar under his banner North Star Entertainment. Akula Siva has written the story and screenplay for the film and Anup Rubens has composed the tunes.