Star India Network acquired MAA TV some time ago for a mammoth price two years ago. As a result of this deal, A new logo of the channel is being unveiled by none other than Chiranjeevi who is one of the directors of MAA. From now, MAA becomes Star MAA. At the Logo launch event, Megastar exudes confidence that Telugu Entertainment Channel scales new heights with the collaboration of MAA and Star Network. He also officially announces, ‘First Episode of Meelo Evaru Koteeswarudu’ fourth season will be aired at 9.30 PM on February 13th, 2017.
Just alike the first three seasons, Meelo Evaru Koteeswarudu 4 will have altogether 60 episodes. The telecast will happen on Monday, Tuesday, Wednesday and Thursday. Nagarjuna who hosted MEK for three seasons is going to be the first celebrity guest of MEK 4. Meelo Evaru Koteeswarudu (MEK) and Brand New Fiction Shows Aim to Attract Aspirational Telugu Audience. 12th February, 2017, Hyderabad, India: MAA TV, a Star India portfolio channel, announced its new Brand position and Refresh along with a dynamic new logo, brand tagline and channel pneumonic theme track at a huge media conference today.
Megastar Chiranjeevi, the Chief Guest, unveiled the new logo and the brand tagline. Maa TV now becomes Star Maa. The logo’s new identity is gorgeously red with the intrinsically bold Maa written under it. The colour red symbolises prosperity, optimism, celebration, desire, purity, passion, love and holiness. The logo reflects two very powerful brands and promises a strong collaboration. Star MAA network is a part of Star India, which is a wholly-owned subsidiary of global media company 21st Century Fox. Star MAA is a leading Telugu TV channel known for its vibrant, innovative, pleasant and interactive programming.