On the 16th of July, Telugu television market will be scaling new heights with the launch of the biggest ever reality show, “Bigg Boss” on Star Maa, with Young Tiger NTR appearing as the host for the first time on the small screen. This show will have 12 celebrity contestants brought together for 70 days, surrounded by 60 cameras and cut off from the outside world in 1 BIGG house. Star Maa team has already been on an intensive exercise to select the right contestants and has met over 100 celebrities and seen a huge positive response and willingness to participate.
The channel will identify the right dozen to enter the house and keep up its promise of providing the best entertainment to its viewers. Since the launch of the first reveal promo, Bigg Boss Telugu has already created a huge buzz in the Telugu states. The reveal promo has reached more than 55million viewers i.e. nearly 3/4th of the viewership universe, in just 7 days of its run on the Star Maa network. On Digital, Bigg Boss Telugu promos were trending Nationwide on social media platforms, with a huge number of shares, reaching millions. The show is bringing many firsts to the Telugu entertainment space. It is the most expensive show to ever be created in Telugu television. It has one of the largest sets, with more than 10000 square feet area and nearly 750 people working on the project at any given point of time.
The show is unique because there is no script and the traditional word “cut” is never uttered by the director. The cameras – 60 of them, never stop rolling for the entire season! All set to launch on 16th July with a mega episode, the show promises to be a game changer for Telugu Television, like NTR has said. Star Maa is a part of Star TV network, which is a wholly-owned subsidiary of global media company 21st Century Fox. Star Maa is a leading Telugu TV channel network known for its vibrant, innovative, pleasant and interactive programming in the Telugu language market and enjoys a strong growth trajectory, driven by general entertainment and movies. Star Maa Network has a bouquet of six channels—Star Maa, Star Maa HD, Star Maa Music, Star Maa Movies, Star Maa Movies HD and Star Maa Gold.